‘Indigenous’ Patanjali Ayurved to work with Foreign Companies

Reading Time: 2 minutes
  • Patanjali Ayurved CEO Acharya Balakrishna said that we are not against multi-national companies as long as the value of Patanjali remains intact.
  • He said that we have options for 3-4 foreign companies which are being considered.

 

Patanjali Ayurved branded itself as an ‘indigenous’ brand and described itself as an alternative to foreign brands, but now the company has agreed to deal with foreign companies. The company’s CEO Acharya Balakrishna told that there are 3-4 foreign companies that want to do international deals with Patanjali.

We are not against MNC- Balakrishna

Acharya Balakrishna said that we are not against any multinational company, as long as there is no tampering with the value of Patanjali. A company cannot be denied because it is a multi-national company. Balakrishna said that we are eyeing all these deals. However, he refused to name any company.

LMVH had expressed a desire to buy a stake in Patanjali

French luxury company LMVH had said recently that it is keen to buy shares in Patanjali Ayurved. Patanjali caused companies like Hindustan Unilever (HUL), L’Oréal, Colgate and Dabur to have a special focus on the Ayurveda product segment, as within a decade the company had grown to 10,000 crores.

Sales of Patanjali’s goods decreased

However, according to the latest Nielsen report, Patanjali’s Ayurveda product range market share has declined. Sales of soaps, hair oils, surf, and noodles declined from July 2018 to July 2019. HUL has also relaunched its Ayurveda product in this category. Although the company’s CEO Acharya Balakrishna says that the decline in sales is due to GST, sales have improved gradually.

0 0 votes
Article Rating

Related posts

Understanding Server Security:  Secure Your Online Presence with NepalWebHosting

A Complete Guide On How To Invest In Best ELSS Funds

What Are the Best Mutual Funds for Lumpsum Investment?

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More