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November 28, 2020

To Boost Buying on Dhanteras, Jewelers reduce price and weight of Gold

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Bullion and jewelry markets for Dhanteras’ peak shopping have the effect of gold inflation and demand sluggishness, but jewelers have left no stone unturned to capitalize on the opportunity. Despite the recent softening of prices, gold is over 20% more expensive than the previous Dhanteras and there is a decline in demand for festivals and weddings. To deal with this, all jewelers have introduced lightweight jewelry and small coins in a low budget. Today, on the day of Dhanteras, we see the price of gold in Delhi increasing by Rs 75 per 10 grams. The price of gold is running at Rs 38,945 per 10 grams.

Gift, Cashback and Making Charge Discount

Big brands are offering huge discounts on making charges along with gifts, discounts and cashback offers. There are also attractive offers to redeem the gold points gained on digital payment and regular shopping.

Jewelry minus weight

Balram Garg, MD, PC Jewelers said that we have reduced the weight of each item by 20-25% in view of the increase in prices. It has removed 50 grams of gold coins 30 grams. He said that there has been a slowdown in demand so far, but there are high expectations from this one day.

Jewelry sale at cost price

Karol Bagh Jewelers Association President Vijay Khanna said that the wedding festivals are starting from November 7, but the demand for marriage season has not arisen yet. People also prefer light jewelry in wedding shopping. We are offering jewelry at a cost price for the special occasion of Dhanteras and Diwali.

Shopping for fear of price rise

Yogesh Singhal, president of The Bullion and Jewelers Association in Chandni Chowk said that the demand for Dhanteras has suddenly picked up, but people are demanding lightweight, stone studded, designer jewelry and light coins and sculptures. Jeweler Vimal Goyal of Kucha Mahajani said that the demand for gold and silver coins is good, but people would not want to miss this opportunity hoping to rise gold prices.

Making charge up to 1% only!

Outlets like Tanishq, PC, Kalyan, Reliance in most markets of Delhi are full of gifts, discounts, and financial offers. Here the making charge is being discounted from 15 to 40%, while many jewelers are also claiming to charge only 1%. Big discounts are being given on diamond jewelry. The offer of free shipping on Advance Booking on Dhanteras and Diwali continues for several days.

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