Mumbai, June 10 — Parle G, the biscuit brand which has been a favourite of the masses since decades, recorded unprecedented sales during the lockdown period, said a senior company official, according to media reports.
Parle Products’ share in the highly competitive biscuit segment was pushed up to 5 per cent during the months of April and May by Parle G biscuits, which people preferred to add to their food stocks at the height of lockdown restrictions in the country.The spurt in the sales was also supported by government agencies and NGOs involved in the distribution of food relief packages to the needy owing to its two USPs– low price of Rs 2 and its acceptance as a good source of glucose.Meanwhile, Parle-G trended on Twitter after the news of it making record sales in time of pandemic hit the internet.Actor Randeep Hooda tweeted: “My whole career is fueled by chai and Parle-G since theatre days. Can you imagine how much less single use plastic waste there will be if just Parle-G changed its packing to an alternate biodegradable material? Now the sales are up let’s see the contribution to a better tomorrow too.”For any query with respect to this article or any other content requirement, please contact Editor at contentservices@htlive.com
India Blooms
